THE LOUIE REPORT

January 2001 (#9.6)

by Eric Predoehl

first posted 01/01/01 (all rights reserved)
(spot the typos, win a prize!!)

Greetings, and welcome to another edition of the LOUIE REPORT online, the newsletter that tracks information about the song "LOUIE LOUIE" and the upcoming documentary about the song, THE MEANING OF LOUIE. My name is Eric Predoehl, and I am the producer/ director of this project, as well as the writer/webmaster for this report.

THE MEANING OF LOUIE, the epic documentary, continues to be produced, and is about 80% completed. Together, with my creative partner, Mr. Jesse Block, we have shot a lot of incredible footage that will hopefully amaze, entertain, and enlighten all that see the completed piece. Serious parties interested in helping us take this project to the next step should send email to louie@louielouie.net.

There's much to report in the world of LOUIE LOUIE, so let's get to the tip of the iceberg...

ACE PURCHASES FLIP RECORDS, THEN EXPLORES NORTHWEST

The biggest and the best news in the LOUIE universe, circa 2000, has been the recent acquisition of the FLIP Records catalog by Ace Records of England. FLIP Records was the original record label for Richard Berry & the Pharaohs when this song was first released in 1957. Richard Berry wrote the song in 1955 when he was working with the Rillera Brothers at the Harmony Park Ballroom in Anaheim, California, but chose not to release it until he was free of his Modern/RPM/Flair recording commitments. Signing with FLIP Records, a label owned by Max and Lillian Feirtag, Richard Berry used this new affiliation to try out a different sound that incorporated elements of Latin and Calypso music. While Richard didn't really get the chance to record his songs exactly the way he wanted to, his output on the FLIP record label was certainly one of the most creative periods in his career.

From 1955 until 1962, FLIP Records was the home for some of the greatest vocal groups of Los Angeles, putting out singles by such as artists as: The Sixteeens, Donald Wood & the Velaires, Arthur Lee Maye & the Crowns, the Elgins, and the Dreamers, to name but a few. Then, FLIP decided to stop releasing singles, and merely repackaged some of the more popular songs onto a few LP compilations. Some of these songs might have appeared on an occasional non-FLIP record compilation here and there, but for the most part, the FLIP record catalog was a forgotten company, thrown into the dustbbins of obscurity. When Rhino Records decided to release a BEST OF LOUIE LOUIE collection in 1983, they tracked down Max and Lillian Feirtag of FLIP Records to see if they might be interested in licensing the original recording of LOUIE LOUIE for this collection. Exhibiting the type of eccentric behavior that seemed to characterize their approach to business for the past decade or two, the Feirtags chose not to license this song to Rhino, or any other company, for that matter. Despite many efforts by other record companies to purchase or license recordings from the FLIP label, Max and Lillian refused to reissue this material, and there have been no authorized releases of these songs on CD. In 1986, the Earth Angel label in Sweden put out a Richard Berry LP collection on vinyl, mastered from clean copies of the singles, and released in Europe in accordance with copyright laws more liberal than American laws.

I am proud to have helped Ace Records obtain the FLIP Records catalog. While both Max and Lillian Feirtag refused to grant me interviews for my documentary, I did my best to maintain professional contact with them, as I wanted to license the FLIP recording for my documentary. When Max and Lillian died, I could not find any mentions of their deaths in any entertainment trade publications, and even business associates who had been working with them did not know of their demise. With my investigative abilities, I was able to track down representatives of the estate, and find out whom to talk to. It was a very challenging situation, to say the least.

Ace Records has a good reputation for putting out quality products with decent packaging, and paying proper compensation to the musical artists. When Richard Berry was alive, he told me that he made more money in a short time from Ace Records when they reissued his recordings from the Modern label, than he ever made when he was originally on the Modern label. When Richard visited England in 1993 it was Ace Records that sponsored his trip, providing chauffeur services around London. Alec Palao, who represents Ace Records in the San Francisco region, was an old friend I've known for years. It seemed like a natural fit to point Ace in the direction of the FLIP Records estate.

Sometime in the year 2001, we should see the first legitimate CD releases of Richard's FLIP recordings on the Ace label. I'll try to make sure that anyone on the LOUIE e-mail list will receive information on the actual release dates as I get the official word.

If that weren't enough to make the LOUIE-lovers salivate over such matters, Ace has also signed a contract with Jerry Dennon to re-issue some of the great recordings from the Jerden-Piccadilly-Panorama archives. Jerden Records was the first record label to release the 1963 recording of "Louie Louie" by the Kingsmen, which was later sold to the Wand-Scepter organization. With an influx of cash and chart hits to his credit, Jerry Dennon established Jerden Records as one of the biggest record labels in the Pacific Northwest region, which was expanded to include the Piccadilly and Panorama affiliate labels.

Signing such artists as Dave Lewis, Ian Whitcomb, Don & the Goodtimes, and the Sonics to his record labels, Jerry Dennon had secured deals with some of the finest talent in the Pacific Northwest in the 1960s. Drawing from a wealth of material , much of which has never been released on CD, Ace Records will embark on a very ambitious overview of these Northwest recordings, utilizing state-of-the-art audio transfers, extensive liner notes, and package designs that should spare no expense in providing the best showcase for this material.

The first release from this collection will be titled "NORTHWEST BATTLE OF THE BANDS VOLUME ONE." Featured bands on this collection will be The Sonics, Sir Raleigh & The Cupons, Don & The Goodtimes, The Express, The Raymarks, The Trolley, The Juveniles, The Dimensions, The Bandits, Little John & Monks, The Counts, The Heirs, The Mercy Boys, Mr. Lucky & The Gamblers, The Brave New World, The Scotsmen, Tom Thumb & The Casuals, The City Limits, The Liberty Party, The Bards, The Live Five, The Rock-N-Souls, The New Yorkers, The Dynamics, George Washington & The Cherry Bombs, The Emergency Exit, and The Magic Fern.

Over the next 12 months, there will be five volumes in this series, spanning a period from 1964 to 1967. In an Ace Records/Big Beat press release, it stated:

"Based upon the original Battle Of The Bands LPs on Panorama, each 30-track volume will be loaded both with acknowledged NW garage classics, and with copious rare singles, ear-boggling alternate versions and a glut of previously un-issued tracks. Ace was granted exclusive and unprecedented access to the Jerden-Piccadilly-Panorama tape archive, where we uncovered a treasure trove of stunning material, music that has lain dormant for thirty-five years but sounds as fresh and compelling as the day it was minted."

For more information on the activities at Ace Records, please check their website at: http://www.acerecords.co.uk.

JULIE LONDON

One of the sultriest singers of LOUIE LOUIE died a few months ago. Julie London, left the land of the living on October 17, 2000 at the age of 74. While the Sonics, Iggy & the Stooges, Motorhead, and Black Flag represented the chaotic punk-rock element of LOUIE, Julie London provided an approach that was the complete opposite. Julie London sang LOUIE LOUIE as a sexy lounge love ballad, oozing with seductive overtones. With a voice as smooth as silk lingerie, Julie London sang her music the way the way she appeared on her album covers - a classic feminine beauty from an era bypassed long ago.

If you'd like to hear Julie London's version of LOUIE LOUIE, I would recommend picking up the Rhino Records compilation "SPY MAGAZINE PRESENTS, VOLUME 3- SOFT, SAFE, AND SANITIZED." On this particular collection, you can also hear Mitch Miller sing John Lennon's "Give Peace a Chance," and "Touch Me" by The Letterman, providing an angle that I'm sure Jim Morrison and the Doors never imagined.

MARK LINDSAY STEPPIN' OUT!

Not content to sit still and merely collect royalties from his days with Paul Revere & the Raiders, Mark Lindsay has continued to push forward with many new projects. Here's a small sampling of what's going on his world:

- Mark has revised his website- MARKLINDSAY.COM, and created his own e-mail newsletter to provide constant updates on all of his different projects.

- An all-new Paul Revere & the Raiders compilation entitled "MOJO WORKOUT" has been released, providing re-mastered hit singles, and alternative recordings from the very raw, formative years between 1963 and 1965. Sure enough, LOUIE LOUIE is well represented on this 44 track, 2- CD collection. I haven't picked up my copy of this collection yet, but I've been told it's an amazing package.

- The Chesterfield Kings worked with Mark to record an all-new rendition of "LOUIE GO HOME," which was released as a limited- edition 7" single.

- There was a special collectors convention that recently took place, highlighting nobody but Mark Lindsay!

If you'd like to find out more about what's happening in Mark's world, and maybe even sign up for his e-mail newsletter, you can log in at his website at:

http://www.marklindsay.com, where you can order merchandise from the man himself.

CAB CITY COMBO - THE BAND!

A few months ago, I received another inspired version of LOUIE LOUIE that takes the song to new levels of absurdity. Cab City Combo is a clever little band that is not afraid to mock musical icons. With an album title that spoofs Pink Floyd's mega-popular platinum record, "PORK SIDE OF THE MOON" is an entertaining attack on popular music. Besides LOUIE LOUIE (renamed "Louis Louis" for this release), there's also a tacky lounge parody of Jethro Tull's big hit titled quite simply "Aqualounge."

To find out more about this release, jump over to the official CAB CITY COMBO website at http://www.std.org/strubin/ccc. If you'd like to order the CD for the extremely low price of $10, send an e-mail to Paul Rubin and tell him that LOUIE sent cha!

RICE UNIVERSITY REFUSES TO BE IGNORED!!!

It's quite a challenge to publish a comprehensive website on one of the great musical icons without receiving a certain degree of criticism. Take this e-mail I got from David Wray Price of the Rice University MOB:

"Dear Mr. Predoehl,

I've perused your louielouie.net page and I was surprised at the utter lack of mention of the Rice University MOB (Marching Owl Band), broken only by an entry in your comprehensive performance database.

The MOB, despite the expansion of its acronym, isn't a marching band (quoting the band's webpage: "The MOB scatters, runs, prances, moseys, strolls, and moves itself about in any of a dozen other ways, but it never marches.") Our halftime shows are comedy writ 100-yards large, blending script, music, and gigantic cardboard-and-duct-tape props (a 20-yard long Titanic, a 20-foot-tall monstrosity known only as MegaProp, the space station Mir, the Nina, the Pinta, and the Santa Maria, and a model of the Hindenburg, which crashed dramatically via rope flydown from the upper deck of Rice Stadium, are among the more memorable in recent years.)

Every halftime show, since at least the mid-eighties, has ended with the playing of our own arrangement of "Louie Louie." There's an entire choreography built up around this, performed by the MOB's Show Assistants (the band's largest section, a non-musical group of MOBsters who create the aforementioned props and act out the show's action on the field.)

A recording of Louie from our 1997 album "MOB Reborn" can be found at http://www.ruf.rice.edu/~themob/music/Louie.mp3 . (Yes, that is a cowbell leading off the song. Yes, we always do it that way, including the shouts of "5! 6! 7! 8!" at the beginning.) Our 2000 album, tentatively titled "109,778", will be out soon, and should include a better-quality recording."

I applaud the efforts of the Rice University MOB, and wish them all the best with their musical excursions. I loved their version of the song that was included on the first Rhino Records BEST OF LOUIE LOUIE compilation. In the first NAKED GUN movie, the very same recording was recycled as part of musical gag when Ricardo Montalban met his fateful demise. Certainly, when their new album comes out, I'll be looking forward to receiving a copy!

LOUIE LOUIE FUSCO BROTHERS

On the day before Christmas, I saw a nice cartoon in the Sunday papers that made a very small reference to "LOUIE LOUIE." THE FUSCO BROTHERS, by J.C. Duffy is a strip I've always enjoyed, and it was nice to see yet another comical reference to THAT SONG. As I thought it would be a good thing to share this comic strip with readers of LOUIELOUIE.NET, I did some websurfing to see what was placed at the authorized website for THE FUSCO BROTHERS. Sure enough, I found the cartoon, dated December 24, 2000, but the little reference to LOUIE LOUIE was removed!! Could this be some type of censorship by an internet news editor that didn't appreciate the implicit significance of LOUIE LOUIE, or was it merely a lazy person who didn't feel like adding the missing 2 panels? I have no idea, but you can look at the authorized web posting of the cartoon at.. .http://www.ucomics.com/thefuscobrothers/viewfu.cfm?uc_full_date=20001224&uc_comic=fu&uc_daction=X and compare it with the scan of the cartoon, as I found it in the San Jose Mercury.

LEARNING TO PLAY LOUIE LOUIE- THE TRANSCRIPTIONS

If I had the enthusiasm to turn LOUIELOUIE.NET into a commercial site, I'd probably turn this thing into a pay-per-view internet music site where folks could punch in their credit card number, and get the lyrics, sheet music, or song samples on demand. Who knows... maybe I'll still do it!

I certainly get my share of requests from people asking for the lyrics of LOUIE LOUIE, in spite of my FAQ page informing folks that I am not in the business of providing the "actual lyrics." My primary focus is producing the LOUIE documentary, and I have no interest in encouraging unauthorized use of the song. For those who are interested in tracking down the lyrics and sheet music, there are two products out there that could provide some relief.

1) A few months ago, a British guitar magazine called GUITAR TECHNIQUES published an article that broke down the guitar parts of the song, which included a short history of the song, and an accompanying instructional CD. I don't know what the prices are for back issues, but if you want to track down the September 2000 issue (Jimmy Page of Led Zeppelin on the cover), it had a retail price of £4.50 in the UK, or $10.95 in the USA. The website for this magazine is http://www.guitartechniques.com, or you could send a direct e-mail to backissues@futurenet.co.uk for more information.

2) There is also an instructional videotape put out by Warner Publications titled "PARTY TUNES FOR GUITAR" under the Song Xpress imprint. Tommy Anthony is the instructor for this 1999 tape, where he demonstrates how to perform 4 different classic rock and roll standards, including LOUIE LOUIE. I don't know if there's any website for this particular product, but you should be able to find this videotape at most of the popular guitar stores.

NEW LOUIE LOUIE E-MAIL SERVICE

For those who just can't get enough news about LOUIE LOUIE, and would like to receive more than my occasional on-line LOUIE REPORTS, I've launched a special LOUIE LOUIE E-Mail discussion group. This will be a new experiment in expanding the LOUIE LOUIE community, allowing the ability to share instantaneous LOUIE information as it happens.

This is not meant to replace my irregular LOUIE REPORTs, which I personally send out a few times each year. This new discussion group will provide folks a chance to discuss specific LOUIE recordings in greater detail, yack about great performances of LOUIE LOUIE, amazing garage bands, or get more detailed answers to questions that I don't feel like answering.

As this particular service is powered by a subsidiary of the Yahoo.com company, there may be a token advertising plug at the end of every e-mail, but hopefully, it won't be too obnoxious. I do not support spam, and if this discussion group becomes bogged down by unsolicited advertising for completely unrelated products, I will not hesitate to remove offending members from this discussion group. I will use my powers to ensure that this list of subscribers will be confidential, and not sold to any company that engages in such activities.

That being said, I'd like to encourage anyone who has an interest in LOUIE LOUIE details to subscribe to this free service. While the focus of this discussion group will be on the song LOUIE LOUIE, I don't mind if things move slightly off-topic, assuming it's entertaining, enlightening, or otherwise appealing to intelligent connoisseurs of great pop culture. It's a forum for my LOUIE friends to speak, and if you're interested in joining this group, you can sign up at:

http://www.egroups.com/group/louie-louie.

Once you go to this website, the instructions should be self-explanatory. Again, rest assured I will make sure that the identities of the people signed on to this discussion group will be confidential.

GUI GUI LOUIE LOUIE

In closing this little report, I'd like to leave you with an wonderful bit of humor written by Ed Burkle, an analyst/programmer for a software company in Greensboro, North Carolina. Inspired by his interactions with the GRAPHIC USER INTERFACE, aka "GUI," on his computer terminal, Ed decided to try his hand at song writing, and took at a shot at re-writing LOUIE LOUIE. Here's what he came up with:

GUI GUI (sung to the melody of Louie, Louie)

GUI GUI Oh, goody, me got it now.

GUI GUI Oh, goody, me got it now.

Fine little GUI, it displays a screen.

Blue and gray. Not black and green.

Me move the mouse, and click it then.

Me think me not touch keys again.

GUI GUI Oh, baby. Look at me go.

GUI GUI Oh, baby. Look at me go.

Three days and nights I use the mouse.

Me think me never see my house.

I eat and sleep and dream right there.

I don't shave or wash my hair.

OK, NOW. LET'S REALLY GIVE IT TO 'EM !

(dead silence)

Me see the screen. It now all black.

It don't look good. Me want it back.

I call support. They tell me 'Hold.'

Me wait on phone. This "getting old!".

GUI GUI Oh, come on. Me gotta go.

GUI GUI Oh, come on. Me GOTTA GO!

Ed was previously published in Windows Magazine with his parody "Screen Saver O' the Month" , which can be seen at: http://www.winmag.com/library/1996/0296/0210bi01.htm#a1

I think Ed did a great job with this, and I'm rewarding him with a CD-R of rare recordings for his efforts. If anybody reading this is inspired to record a version of the song with Ed's new lyrics, I will also reward them with a CD-R of rare recordings. Please contact me for more information.

COMING SOON... MORE LOUIE LOUIE....

In the next issue, I look forward to writing about....:

- The Bluescasters, the best British blues band I've ever seen that performed LOUIE LOUIE;

- The Pink Finks, one of the coolest 60's garage bands to ever emerge from Australia;

- Robbin Roberts, a person who shares the name with one of the true LOUIE LOUIE legends;

- Tommy's Magic Arse, the band from Glasgow with a rude name;

- Spectrum, another band from Australia not afraid to tackle 3 chords;

- The ongoing LOUIE LOUIE database of all known recordings; and...

- Lots of great comments from the readers of LOUIELOUIE.NET.

A big thank-you to everyone that's ever written to me with LOUIE LOUIE information. My thanks to all who have supported my efforts to document the great stories and tidbits behind this amazing song! I do appreciate all sincere comments, and words of support.

Keep those emails coming!

me gotta go now.....

ERIC PREDOEHL


All images & words copyright 1999-2001 Eric Predoehl / OCTALOUIE, LLC, except as noted. All rights reserved. The term "LOUIE LOUIE" is a registered trademark of RMB, Inc, a company owned by The Kingsmen, the band recognized for turning the song into the monster icon heard all over the world.

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