National Dog Day + Rescue LOUIE = LOUIE of the Week


Today is National Dog Day. has the details about how this event came to be…

National Dog Day is celebrated August 26th annually and was founded in 2004 by Pet & Family Lifestyle Expert and Animal Advocate, Colleen Paige (also the founder of National Puppy Day, National Mutt Day and National Cat Day …to name a few).

National Dog Day serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and bring comfort. Dogs put their lives on the line every day – for their law enforcement partner, for their blind companion, for a child who is disabled, for our freedom and safety by detecting bombs and drugs and pulling victims of tragedy from wreckage.

As I searched for a likely connection between this topic and the theme of this very website, I found something from the Give Back News YouTube channel that seemed that felt like a natural fit:

This Give Back News update is about LOUIE, an American Bulldog rescued by Pet Orphans. He needs a forever home, but he’s not alone. Check him or other rescues our at and help us make a difference one story at a time! Thanks for watching GiveBackPR’s positive community news update.

So there you go… a rescued dog named LOUIE that needs a home, with some catchy music that feels so very familiar. . .

PLEASE – if you can adopt a rescued dog, I would encourage you do so!

Today is a very good day to do that sort of thing!

Maybe YOU could be the one to adopt LOUIE the American Bulldog??

If so, feel free to drop me a line, OK?

. . . . and in the meantime, if we’re going to talk about dogs and LOUIE LOUIE, I might as well recycle an old image from the past – my beloved friend Bubba the Dog (R.I.P.), posing with a Chewy LOUIE dog bone package!

Chewy Louie dog bone

KFJC Maximum LOUIE memories – LOUIE of the Month

Today is the big anniversary for the KFJC Maximum LOUIE LOUIE Marathon = the event that sparked the documentary project and subsequent webpage you’re viewing right now.

For 63 hours, this song was played with over 800 unique versions of the song.

Can you believe it all started on August 19, 1983?

How many years ago???

Yeah, it’s been awhile…

Here’s a small sample of what took place that special weekend…


THE R.B. FIREBIRDS (version #152)

KRONIC MIND (version #250)

UNKNOWN LOUIE? (version #332)

PALMETTO STATE (version #358)

THE STEVENS (versions #367 / #561 – whoops!)

THE SOFT JEWS (version #374)

BUFFALO CHIPS (version #379)

NEIL YOUNG (version #680)

FINK PLOYD (submitted to KFJC, not sure if played? Might be one of the LOST versions not logged or captured on aircheck tapes?)

For a more expansive overview of this legendary marathon, be sure to check out…

KFJC Tomb of the Unknown LOUIEs – Part 1

Origins of the LOUIE Project

Mystery LOUIE #445 – identified as “York & Toonz”- LOUIE of the Week

The Suburban Kids (version #609)

Marty Preece aka “Max Multi-Track”

Mystery LOUIE- Louie Had a Little Lamb? (version #377)

RIP: Shirley Fisher, photo teacher + inspiration for LOUIE (version #362)

Yet another image from KFJC marathon

advertisement for KFJC Maximum LOUIE LOUIE marathon
Special newspaper advertisement created by Eric Predoehl to promote then-upcoming KFJC Maximum LOUIE LOUIE Marathon of August 1983. Image by Eric Predoehl / All rights reserved.


Photo of Eric Predoehl, Jack Ely and Richard Berry at KFJC Maximum LOUIE LOUIE Marathon of August 1983. Photo by Karen Howe / All rights reserved.

Max Martin – LOUIE of the Week


Max Martin shot a webcast video of his performance of LOUIE LOUIE.

He thinks his performance is “Done real bad.”

I disagree. I’ve heard much worse, and I think this one has a special rawness to it that makes it quite charming.

Which is exactly why it’s been awarded this week’s LOUIE of the Week!

Richard Berry music for auto insurance!

Richard Berry‘s music has been used for a variety of different commercials, but most of the time it’s been utilized in the form of the Kingsmen‘s version of “LOUIE LOUIE.” In the past 10 years, we’re seen more companies embrace some of Richard’s other music for TV commercials, particularly the Sonics version “Have Love Will Travel,” which was first used for a Land Rover ad campaign.

It’s very rare that we hear a Richard Berry song on a commercial with Richard’s voice.

Liverpool Victoria, an insurance company based in the U.K., decided to change this with their latest ad campaign. For this new campaign, we get to hear “Have Love Will Travel” as sung by Richard.

Catchy little number, eh?

Here’s a little clip I shot with Richard singing that very song when he performed what turned out to be his final appearance with the Pharaohs.

For more information about Liverpool Victoria, you can visit their website, and send ’em some love for exceptional taste in music!

Big thanks to Big Sandy & the Fly-Rite Boys for the heads-up on this one!

Steve West, the Lost Raider – LOUIE of the Week

This week, The Louie Report is honored to share a very special article by Steve West, the original guitarist with Paul Revere & the Raiders for their 1963 recording of LOUIE LOUIE!

Enjoy!! – E.P.

* * * * * * * * *

Steve West - high school

I was born in Portland, Oregon on August 21, 1946. I still live in Portland, Oregon. I started playing guitar at the age of 8 years old.

steve West guitar Xmas

I was playing at a teenage nightclub called the Headless Horsemen when I was 15 years old. Mike Smith (aka “Smitty”), Ross Allemang and Don Gallucci were playing there with me. Mark Lindsay came into the club one night. He walked up to me and started talking to me about the Raiders. He told me about Paul Revere’s service duty. He wanted to put a band back together. At this time Paul and Mark were living in Wilsonville (a town 25 miles south of Portland). He also talked to Mike Smith and Ross and asked if we wanted to come out to the Wilsonville house to audition for the group called Paul Revere And The Raiders. We all agreed and met out there the next day.

That was the summer of 1962.

I was still in high school so i could only travel and play on weekends. We played at various shows in Oregon and Idaho.

The first recording I did with the Raiders was “Shake It Up Part 1 and 2.” Then in April of 1963 we recorded “LOUIE LOUIE” and “Night Train.” It was at a recording studio in northwest Portland, and it turned out to he same studio that the Kingsmen recorded LOUIE LOUIE about a week earlier. The recording band was Paul Revere on bass, Mike Smith on drums, Mark Lindsay on sax and on vocal, and myself on guitar. I remember being very nervous during the recording session. It took about 5 takes to do LOUIE LOUIE, just to get the guitar solo right. The song was originally released on Sande Records, produced by Roger Hart, who also owned the Sande record label.

Steve West 1963 guitar amp

We were going to use the LOUIE LOUIE song as a promo for the radio stations to play it in the towns that we were going to make appearances. We did that and as we were touring, the song got so popular along the way that it sparked some interest from a guy at Columbia Records! Roger Hart cut a deal and our song was on the Columbia label. Columbia had never signed with a rock n’ roll group before! It was a number one hit on the charts for the west coast and Hawaii until Mitch Miller nixed it, as he did not want any rock n’ roll music on Columbia Records, mixed with Andy Williams and all the other artists. After that, the Kingsmen’s version of LOUIE LOUIE went national.

Since 1963 both versions of the song have charted in various radio markets. To this day LOUIE LOUIE by the Raiders is still played on the radio!

steve West Raiders hearse

Around that time, I was touring with the Raiders and we returned to Boise, Idaho. I stayed with Charlie Coe and his parents in Boise. Mark wanted me to move to Boise and take correspondence courses to finish my schooling. At that time we were playing in a teenage nightclub that Paul Revere owned. I was working 5 nights a week and started to get sick. I got intestinal flu and I did not want to quit school at that time. I felt that I was being pressured to move to Boise. I quit the band and came back to Portland, Oregon. I graduated from Washington High School in 1964.

I continued to play music in local bands in the area and played with a country band for seven years and played behind Freddie Hart, David Frizzell, Susan Raye (of Hee Haw) and many others. I did recordings for local groups at a Vancouver studio called Ripcord Studios.

steve west redjacket band

I made a career of playing with bands and toured many states. I played with bands until the year 2000. I then joined with my wife Linda as a duo and we played locally and recorded many songs together. We are now web DJs on a radio station and have been for over a year on WHPR radio 101.1 FM. It is based out of Ruidoso, New Mexico.


* * * * * * * * *

Steve also created a special video to set the record straight on his guitar playing on the original LOUIE LOUIE by Paul Revere & the Raiders, with a demonstration on how it’s done….

This special YouTube performance is this week’s LOUIE of the Week!

You can keep up with Steve and Linda West by visiting The Steve West Band – Facebook page

And if you’d like to learn more about Steve, check out the September 2015 issue of Vintage Guitar magazine. There’s a great article on Steve by Dan Forte!



Summer time

Last week’s LOUIE of the Week didn’t quite make it out of the gate. Too many other things going on….

There’s always next week…

Ike Turner “The New Breed Part 2”- LOUIE relative of the Week


This week, it’s another LOUIE relative – not quite a full LOUIE, but close enough so that it feels it’s part of the LOUIE family.

The track is called “The New Breed Part 2” and it was recorded by Ike Turner & His Kings Of Rhythm in Los Angeles, 1965, released on the Sue Records label.

This song has a cool instrumental groove that feels like it’s got a LOUIE LOUIE backbone to it, enhanced by some tasty guitar licks by Ike to take it to a whole different level…



Discogs entry for Ike Turner & His Kings Of Rhythm – New Breed 45 single

Discogs entry for Ike Turner & His Kings Of Rhythm ‎– Ike’s Instrumentals Ace CD

What ARE those little critters saying?


Last week, two people told me about an article in the San Jose Mercury entitled “What are those little creatures really saying?”

McDonald’s swears up and down that the little yellow “Minions” Happy Meal toy is speaking only nonsense words and not something a little more adult.

Experts say the company may be right, and the curse words many hear may be tied to how our brains are primed to find words even when they’re not really there.

The world’s largest hamburger chain and purveyor of Happy Meals said Friday that it doesn’t plan to take the talking Happy Meal toy out of distribution, even though some customers say it sounds like it’s cursing.

Naturally, this story led to a topic led to a familiar path in the LOUIE LOUIE universe….

The technical name for the phenomenon is “pareidolia,” hearing sounds or seeing images that seem meaningful but are actually random. It leads people to see shapes in clouds, a man in the moon or the face of Jesus on a grilled cheese sandwich.

The audio form of pareidolia has been causing confusion for years and years. In the 1960s the FBI investigated The Kingsmen‘s version of the song “Louie Louie” after concerned citizens complained that the lyrics were obscene. The band denied it, but hardly anybody could figure out the lyrics, including the FBI. The agency officially declared the words unintelligible.

Based on the controversial nature of these toys, I fully expect some of my friends to be visiting McDonalds in the near future…

Reference Link:
“What are those little creatures really saying?” – Marin Independent Journal / SJ Mercury News/ MediaNews Group article

Jacknicholson (the band) – LOUIE of the Week


The week, we shine the mighty LOUIE spotlight on “Jacknicholson” – the band, not the actor. This one one features my pal Joe MacColl.

Jacknicholson was a UK rock and roll band from Peterborough Cambridgeshire,from 1990-94,members Joe MacColl on drums, Dean Nichols on vocals, Andy Donovan on bass,and Kev Murphy on guitar.

Joe told me the story on this one:

We managed to upload it at last, one of my old bands we were around from 1990-1994, story is I managed to blag* some studio time off an engineer friend,and sold it to the band on the condition we recorded that song.

* Yeah, I didn’t know what the hell “blag” is, but Joe tells me it’s simply “getting it for free.” Long live blag!!

The Coalition Of Unified Men – (most annoying?) LOUIE of the Week

The past two weeks have hectic, chaotic and otherwise pre-occupied at LOUIE Central. I don’t feel like sharing details, but it’s been a very stressful time …

So it’s time for something out of the ordinary at the LOUIE Report. It’s time for a blog post I started, but never finished, covering the topic of the “most annoying version of LOUIE LOUIE.”

For some folks…. this might be a large list of possible candidates, but from where I’m sitting, it’s a short list.

The Coalition Of Unified Men version would be my first choice. Juvenile humor with bad jokes and an abundance of flatulent sound effects. It uses redefines the term “LOUIE” in less-than flattering terms… not unlike the British term “trump,” which is experiencing a bit of a revival in the USA these days.

Political correctness is definitely not part of this performance

I’d like to thank the members of Coalition Of Unified Men for sharing this version with me years ago. I believe they also created a special music video for this performance, but I can’t find it online anywhere, and the VHS tape i believe they sent me (??) is buried deep in the EP-LOUIE archives.

Anyways, here’s this special version, and my first choice for the “Most Annoying Version of LOUIE LOUIE.” If anyone out in cyberspace has any other nominations for this category they’d like to share, please drop me a line, OK?